Case Study · Brand Identity · 2026
Ring
An identity drawn from one continuous line, for a lighting maker that builds every lamp by hand.
The Brief
[Client] makes lamps by hand and sells most of them online. They needed a mark that works as small as a product sticker and as large as a shop window, and a site that shows every lamp switched on.
What We Did
We drew the mark as a single unbroken line, the same way a filament runs through a bulb. It scales from 16 pixels to a two-meter window decal without redrawing. The same line becomes the packaging’s tear strip and the loading animation on the site.
The System
One line, every size.
The mark is a single unbroken stroke. Try it at another weight and on each of the brand colors.
Palette · tap a color to copy it
How It Ran
Ten weeks, one team.
- 01
Discover
We learn the business, the people it serves and what success looks like.
[2 weeks]
- 02
Design
Directions, then one direction refined until it's right.
[3–5 weeks]
- 03
Build
The same team builds it, tests it and launches it.
[4–8 weeks]
- 04
Care
We stay on after launch for fixes, tweaks and what comes next.
[Ongoing]
Results
What changed.
Real numbers go here once the client shares them. We don’t publish guesses.
- [Result]Online orders in the first quarter, once [Client] shares them
- [Result]Return visits to the site
- [Result]Wholesale enquiries
