Every shoot has a story worth telling.

The brief was simple: make a limited box-pressed release look like it was worth the wait. The band was gold foil, which reflects everything, and the wrapper was a dark maduro that swallows light. Lighting one ruins the other.

The answer was a single strip softbox, feathered so its edge just grazed the band, with a white card opposite to lift the wrapper. Every adjustment was a few inches at most.

“Gold foil reflects everything. A maduro wrapper swallows light. The job is to keep both honest.”

We shot the box open, closed and in hand, then a short lifestyle set with a pour. The brand chose eighteen frames from the contact sheet that same evening.

Those images now run on the brand's website, its retailer sheets and a small social campaign for the launch.